Earlier today, reports began emerging Google was down.
While it has since returned, it once again highlights our dependence on technology service providers and shows how reliant many people are on a single operator for daily functions.
There are few things we completely rely upon in our modern lives, but for many people, Google is one.
Its brief disappearance from the internet felt, for many, like an almost-apocalyptic moment - underscoring how deeply "googling" has been integrated into our lives.
As I wrote when the cloud computing firm Fastly had an outage last year,
We don't know yet. Google has so far not commented publicly on the outage.
The outage affected a wide range of Google sites, with internet monitoring website ThousandEyes reporting over a thousand servers being impacted.
Despite the scale of the incident, it seems to have only lasted for around 30-40 minutes before services started to return to normal.
Not an isolated occurrence
Google, like all technology providers, is vulnerable to a wide range of potential service failures.
But outages such as these, however brief, do underscore how dependent we have become on "googling" for many aspects of life.
It's not all bad news
Although any outage at Google becomes major news around the world, today's incident was short lived - as were all previous cases.
Google certainly has the capacity and capability to act swiftly to resolve service problems when they do occur.
It would seem that even when an almost unthinkable outage occurs, our capacity to search for cat photos will not be impacted.
Author: Paul Haskell-Dowland - Professor of Cyber Security Practice, Edith Cowan University